Announcing our new blog!

We have moved our blog to a new location. We have a new look and new content. Please visit us here.

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February 13, 2012 at 11:40 am Leave a comment

New Video on Why Nonprofits and Institutions of Higher Education Would Want to Leverage Social Networks

We have just posted a new video! Why would nonprofits and institutions of higher education want to leverage social networks for acknowledging donors and raising awareness of their campaigns? This video explains the trends and shows how new software tools can make it easy for organizations to keep their constituents engaged.

The video is part of a series of videos demonstrating donorbadge. If you’d like to see the whole series, sign up here.

 

January 26, 2012 at 9:00 am Leave a comment

donorbadge and the Facebook Timeline

The Facebook Timeline has arrived for most Facebook users. Facebook describes timeline as “your collection of the photos, stories, and experiences that tell your story.”

An institution’s donorbadges can be part of that story for students, parents, and alumni. A donorbadge post appears on the timeline just like any other linked image.

Facebook determines what and how posts appear on the timeline based on the type of post (e.g. photo, video, link, status update), who posted it, and how active the response (comments, likes) among friends. However, users can also customize their timeline by featuring or hiding posts.

If you have any questions about donorbadge and timeline, don’t hesitate to contact us.

January 24, 2012 at 10:47 am Leave a comment

How limited staff time holds back social media activities—and what you can do about it

Limited staff time is what prevents colleges and universities from utilizing social media to its full potential, a new report finds. The goal for most of the respondents was to engage with their alumni, and they felt that social media would be an important method for doing so.

Imagine that your average one-way social media campaign (writing blog posts, tweeting, and maintaining FB fan pages requires about 10 hours/month, and the average salary of the employee assigned to the task (including benefits) is $50,000. That means that the institution would spend about $2900, at a minimum, for social media staff time.

Initiating, maintaining, and tracking donorbadge campaigns takes about two hours per month. So by spending just $625 per year in staff time, institutions can launch a social media campaign that inspires their donors and alumni to work for them. donorbadge doesn’t just have to be about rewarding donors, it can also be used for promoting events, thanking season ticket holders, and publicizing major institutional accolades.

contact us to find out how donorbadge can help your institution start an effective social media campaign without overburdening your staff.

April 19, 2011 at 9:37 am Leave a comment

Making the Most of the Facebook Newsfeed

The blog “ReadWriteWeb” reports that Facebook is putting more emphasis on the newsfeed over individual profile pages. Users appear to be following Facebook’s leads by not visiting friends’ profile pages as often.

So what does that mean for donorbadge users? donorbadge makes it easy to deploy a social media campaign that will increase exposure for your alumni. Accompanying every campaign with a donorbadge component makes it more likely that your alumni will be exposed to your message in their Facebook, Twitter, and LinkeIn newsfeeds.

A second strategy is to utilize creative badges and relevant template messages to motivate your alumni and their friends to post and comment. The goal here is to raise the ranking of donorbadge messages under “top news,” the default view for Facebook users. Fortunately, donorbadge administrative tools mean that it takes less than an hour to set up or revise your badges, template messages, and Facebook fan feed.

donorbadge technologists continually monitor the Facebook development roadmap to enhance the ability for donorbadge users to get their message in front of their alumni. Please don’t hesitate to  contact us if you have any questions.

October 8, 2010 at 10:18 am Leave a comment

Does Alumni Giving Boost Rankings?

According to a story in the Chicago Tribune, U.S. News and World report “considers alumni giving as ‘a proxy for alumni satisfaction.’ For boosting rankings, it’s not the amount of the alumni donation that matters, but the percentage of alumni who give.

donorbadge users have reported significant increase in the numbers of donors, simply because donorbadge increases the institution’s exposure via network effects. One institution experienced a 100% increase in its participation rate for one campaign.

Find out more by joining our next webinar.

September 20, 2010 at 6:19 pm Leave a comment

The Social Media Donation Multiplication Effect

Let me guess, you have a friend who is involved in a Team-in-Training triathlon, marathon, or Iditarod, and she has asked you (and all your friends) to contribute. If you’re anything like me, your friend’s personal request usually works. Or maybe your local public radio station caught your attention with a major challenge grant that was just about to slip away…if you hadn’t called right away? Or perhaps your company matches your donations, and that thought of your boss making out a check to your favorite charity was simply irresistible?

Let’s face it, there’s a kind of community effect to these fundraising strategies that donors find appealing. First of all, everyone’s doing it. Second of all, my dollar actually may actually buy me two or more dollars of benefit to one of my favorite organizations.

donorbadge enables organizations to tap into these multiplication and community effects. When a donor posts a badge to her Facebook page, it’s as if she’s running that marathon or making that challenge grant—and encouraging all of her buddies to follow her lead. She’s no longer an individual donor—she’s leveraging his gift to make a greater impact.

To reinforce this multiplication effect, think about creating customized messages that can convey to your constituencies the value of sharing donorbadges with their network of friends.

September 16, 2010 at 5:42 pm Leave a comment

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